The upcycling project, a part of the multifaceted world of Dejamis, is born from an idea of Mariapaola Pedetta and entails the aesthetic and ethical recovery of existing furs to give them new life through thoughtful and responsible recycling.

The idea of #nonewfur addresses the difficult issue of using furs in a market that is increasingly faced with the demand of avoiding the use animal-derived materials and the common sense of reclaiming pre-owned products left in our mothers’ and grandmothers’ wardrobes.

There is no need for new production if there are quality materials which can be given new meaning though the creative act of using textile fragments, precious trimmings, velvet ribbons and inserts of Kantha, the Indian silk that is also recovered from ancient saris.

We offer a special tailoring service on request that brings back the sartorial contact between the client and the designer, making the contemporary concept of upcycling precious and special.

"With this beautiful macchiato that belonged to my client's mother, I wanted to create a frock coat with a woven back. The original inserts from China make the garment eye-catching."

"Valeria wanted a long vest. To lengthen her fur coat, we thought together to intersperse small fabric ribbons adorned with geometric patterns. The colors gave new life and character to the garment."

"I created for Isabel a long vest embellished with Indian decorations and silk floral linings. The slit in the back gives movement to the garment."

"Emanuela arrived with a large mink of excellent quality. I wanted to take advantage of the width and enclose it with a band adorned with antique Meow decorations. The mixture of floral linings gives richness to the garment."

"For Sonja I wanted to create a garment that is elegant and sporty at the same time. The long side slits give movement, and the large colorful zipper reaches up to the trapezoid-shaped fur collar. The original Suzani decorations embellish the garment."

"Cinzia had an old mink interior. I thought of a vest featuring original decorations and silk floral linings."

"Guendalina arrived with a large, heavy fox fur coat. I lightened the fur with double inserts of original Indian scarves, the same ones that were used to line the entire garment strictly double-faced."

"With Coralla, an eclectizc artist, we wanted to use fabrics painted by her to adorn her ocelot fur. The large orange zipper and colorful fabrics are the perfect contrast to the speckled background."

"Maria Cristina had an old gray astrakhan fur coat of excellent quality. For her I thought of a masculine-cut coat with large pockets, a slit in the back and a band decorated with original Indian fabrics. Brightly colored floral linings make the garment super fun."

"With fur clippings I created a fun bag. 100% upcycling.”

Do you have a fur coat you want to transform?

Fill out the contact form or call us at (+39) 355.61.06.414

We will contact you within 24H to schedule an appointment.